Ermias Kifleyesus commissioned to destroy McQ’s campaign

Ted Stansfield, Dazed, November 26, 2015

[...] For McQ's AW15 campaign, the brand tapped Harley Weir - the photographer who has captured the fashion industry's attention with her close-up body shots and experimental compositions - to shoot a series of sensuous portraits. Now, to celebrate the launch of the Alexander McQueen sister brand's new store in east London, they've commissioned Belgian-Ethiopian artist Ermias Kifleyesus to reinterpret Weir's images. However Kifleyesus didn't go down the orthodox route, instead leaving these images in public spaces to be defaced. Here, the artist explains more about how he created these images. [...]

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